Paterson Design Company
Since 2024 I have been working with Paterson Design Company as Producer and Editor for the “Will Paterson” Youtube Channel and Instagram
Who they are…
The Paterson Design Company is a leading brand design agency. My job is to make sure this is reflected on their Instagram and Youtube channel, which we recently saw to 1 MILLION subscribers!
Here’s how I do it
With every video my goal is to increase the production value without increasing the production budget.
Engaging Storytelling
In 2025 a new client “Magic” approached the company for a full rebrand and wanted the process documenting on Youtube. So I wrote, shot and edited this entertainment video to show the audience the whole process, whilst keeping it informative and educational.
Cinematic Visuals
A studio space offers an opportunity to capture powerful imagery that has caught the eye of brands like Apple, BENQ and Affinity that trust us to represent them in a visual style that reflects the quality of their respective brands.
Legacy that is Evergreen
As an educational channel, the goal isn’t to go viral on a weekly basis but to instead produce content that stands the test of time and remains easy to find for those who need it.